SME Great Helper: Real Business, Real Transformations
Guiding Malaysian SMEs through painful yet inspiring journeys of change.
Jace Chong
7/21/20221 min read
In 2021, I took over the directing baton for SME Great Helper Season 2, a Malaysian reality business series on Astro that documents the raw, challenging transformations of struggling SMEs.
Across 12 episodes, we followed entrepreneurs from various industries—food, fashion, agriculture, technology, and more—as they bravely faced their toughest business hurdles. With the help of expert mentors, these entrepreneurs experienced painful but necessary shifts that ultimately reshaped their companies. Many broke down in tears when looking back at their growth.
The season’s positive impact led to an invitation to direct Season 3 in 2023, where we dove even deeper into the journeys of six more SMEs.
Over four years and 18 case studies, I’ve not only captured their stories but also built lasting friendships. Some of these businesses have since grown exponentially, and witnessing their success remains one of the most meaningful parts of my career.
